Their first major sales success was the popular model of Queen Elizabeth II’s coronation coach, which sold more than a million models. “Jack” Odell (1920–2007), Leslie Charles Smith (1918–2005), and Rodney Smith (hence the name Lesney, a portmanteau of Leslie and Rodney Smith’s first names). The Matchbox name originated in 1953 as a brand name of the British die-casting company, Lesney Products, whose reputation would be moulded by John W.
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