SNEWS: Your website has massive traffic and engagement (1 million unique views per month, 2+ minutes average time on site, and 3.5 million video average views per month across all channels). So, yes, our focus on reaching Millennials has been very deliberate and evolved over time. While we still play in the traditional space, we’ve always seen it as an antiquated necessity that will loose its relevance over time, thus our commitment to the new frontier. We saw the digital universe as a place that leveled the playing field. We always had our issues with traditional media and who controlled the keys to the kingdom. We saw the rise of the internet, YouTube and other forms of social media as major game changers and we decided a longtime ago that we wanted to be on the cutting edge of that. TGR was a very early adopter of the changing face of the media landscape and we embraced it out of the gate. While I am technically aged out of the millennial demographic (at 45), our company came up during a time when technology, media, and communications were changing rapidly. However, when I think of Millennials, I think less about the actual age demographic and more about the behavior. A lot of them fall in the textbook Millennial definition, so that certainly helps the company stay very fresh and young. Our staff and the athletes we work with are very young as well. Todd Jones: Well, I think for sure we remain very young at heart, as that is the spirit of TGR and what we do.
How do a couple of 40-something guys with kids continue to tap into the Millennial market so strongly? Are you just young at heart or is there something more deliberate going on? SNEWS: You and your brother Steve were in your twenties when you founded TGR more than two decades ago. Here, he shoots 3D aerial footage over Stevens Pass, Washington. Aside from running the company, Todd Jones is a also a cameraman. We sat down to talk with Todd Jones about the social strategies that have proven so successful to the growth of TGR. ( Thank you to the Black Theatre Caucus and the authors of the We See You, White American Theatre demands for providing the framework for this language.Get access to everything we publish when youĪs TGR celebrates its 21st birthday, the extreme sports media company is at the height of its Millennialsm – even though its founders are in their 40s. The Jackson Hole-based company has grown from a rag-tag group of ski bums to one of the world’s most decorated media companies, largely due to its reach and appeal to the Millennial audience.
We must recognize and acknowledge the enslaved Africans who have lived, been subjugated to free labor, and toiled the grounds where many theaters have been built and resurrected. We also acknowledge that America as we know it today was built at the often fatal expense of forcefully enslaved Black people.
For those who are not Indigenous to this land, the Shuumi Land Tax is a way to acknowledge the true history of the land we are on, facilitate the return of ancestral lands in the Bay Area, and contribute to the Ohlone community’s ongoing work to create a vibrant future. We recognize that we currently benefit from living and working on their traditional homelands, and affirm their sovereign rights as first peoples. We acknowledge that this land was taken and colonized through violent means, as part of a legacy of land theft, labor exploitation, resource extraction and genocide that created this nation, and we acknowledge this process of colonization as on-going. TicketsĬal Shakes acknowledges that we work on the ancestral, occupied, and unceded lands of the Bay Miwok people and the Chochenyo-speaking Ohlone people. When combined with motivation, the spark of inspiration becomes a dream, and when pursued gives our lives a new purpose.įor 25 years TGR has focused on turning Make Believe into reality, from exploring powder stashes in our backyard playground to first descents on unnamed peaks, the ethos of “live the dream” has defined our adventures.ĭoors open at 6 This event is all ages. There will be prize giveaways from our partners at Sierra Nevada, The North Face, Atomic, Volkl, Yeti and more – and a shot at the tour grand prizes including a trip to our hometown Jackson Hole Mountain Resort, a trip to Whistler from Tourism Whistler, the ultimate apres setup from Sierra Nevada, and prize packs from The North Face, Atomic and Yeti.Ībout the film: ABOUT THE FILM: Inspiration is evoked spontaneously and without intention…Sometimes it comes in the form of a photograph, a chance encounter on a chairlift, or a glimpse at a mountain never seen before. This limited capacity event will have ample opportunities for social distancing as we show the film under the stars at the incredible Bruns Amphitheatre. On Saturday, October 10, join TGR for a night of social stoke in a physically distanced world, at an outdoor premiere of our new ski and snowboard film Make Believe.